Roberto Cortevesio's company - Verniciatura Cortevesio - which is based in Guarene, a small municipality located in the province of Cuneo, in the Piedmont region, has nearly half a century experience in the coating of wooden doors and windows entrusted by its highly loyal customers.The company's rule: passion for innovation
An inspired independent contractor and a leading entrepreneur
A necessary remark: Roberto sometimes even takes decisions that are not explicitly asked for by customers to satisfy his unconscious desire to always stand out from the crowd.
Arborea Bio coatings
They are Roberto's most recent innovative choice and he is determined to extend it to whole his coating activity. ICA's excellent but "regular" water-based coatings weren't "enough" for him... Arborea Bio coatings are made with renewable materials deriving from innovative refining processes aimed at converting “waste” vegetable matter (this term doesn't have a negative connotation and it's actually quite effective) that is not fit for human consumption and which is oriented towards a circular economy, ensuring industrial processability, hardness, chemical resistance, light resistance and maximum reliability.
A truly GREEN choice that in 2019 will allow Verniciatura Cortevesio to reduce 55,000 kg of CO2 , equivalent to 464,000 km covered by car!
A tribute to "good old wood"
During a conference which was co-organized by him, Roberto took the opportunity to effectively promote "fine" wood window market. More than the usual unproductive competition with aluminum and PVC, it was his "passionate" analysis on the difference that there is, and will always be, between a handmade product (even if innovated with current technology) and an artifact derived from a serial, large-scale industrial production, which leaves no room for individual and customizing innovation, to support the value of wood.
The first love
It is no coincidence, for example, that a customer buying a PVC window asks for "a wooden effect finish". It's an understandable request but at the same time it looks like an alibi because it proves the timeless affection for the most used material in the world, of which Roberto is an extraordinary guardian, a passionate tutor and an expert supporter.
Thanks Roberto: you are the proof that a business can become a mission.