July 12, 2015 - News


ICA Group's new t-shirt

The success of the Urban Matter line and of the metropolitan style provided the creative impetus for the design of ICA Group's summer 2015 t-shirts. This is how the new “URBAN SUMMER 2015” t-shirt came about.
Over the past year, ICA Group's Research & Development laboratory has concentrated on the design and formulation of material-inspired shades and effects, with a refined, up-to-the-minute look aligned with the latest trends in the world of design. This gave rise to the idea of promoting the Urban Matter range with a visual style that resembles the skylines of the great metropolises. The same graphic design has been re-cast in a summer key for the t-shirts.

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