October 4, 2022 - News

The virtual tour of the Life Lab Discovery and Tech

The tour is virtual, the exploration is real

Over the past few years, we have transformed our headquarters into a perfect condensed version of our solutions and technologies. In developing the Life Lab, we have provided our customers with a creative space where they can get up close with our trendy finishes and colors, and a “tech” space where they can discover the most innovative application solutions for our coatings.

Now the two areas of the Life Lab can also be visited remotely! Thanks to the brand-new Virtual Tour, people can interactively explore both spaces, view lots of trendy finishes in 3D and obtain all the necessary technical information.

A unique experience in which physical and virtual spaces merge, where you can view samples with our latest finishes and even transfer them to your own setting thanks to augmented reality!

This link is the gateway to a new experience in the spaces of the ICA Group HQ: icalifelab.com

Click to:

  • explore the Life Lab whenever you want and from anywhere you like
  • observe in 3D the trendy finishes featured in our showroom
  • “transfer” our finishes to your own setting thanks to augmented reality
  • discover the application solutions we suggest for our coating cycles

ICA Group has customers all over the world and we now grant these professionals the possibility of exploring our laboratories 24/7!



“This virtual tour is simply great!! Congratulations!
I took a virtual tour together with a colleague of mine and we both enjoyed it very much.
I found it user-friendly and complete as to the information given, and I also think it aptly reflects the broad range of products you have in your portfolio.
It’s an excellent tool to have on your website!”

Andrea Arenas – Architect - ONE WORKS


“Easy, quick and user-friendly. An excellent tool that allows sector professionals to visit the showroom also remotely.”

Rossella Magistri - Marketing and Communication Department - LEMA


“Thanks for the link, it was a great idea which I think is very useful for us designers; it is also very user-friendly. I’ve already signaled it to my colleagues.”

Cristina Labianca - Project Lead - High Residential Division - FM ARCHITETTURA


“Thank you for proposing the virtual tour through your showroom which I’ll visit with pleasure and which I find to be extremely interesting.
I congratulate the company on its effort and research in proposing different and special effects.
I’m personally very interested in metallic effects.
I was also very interested in the Eldorado 24K and Vidrea glass paints.”

Maria Luisa Albertazzi – Architect - ALBERTAZZI + TEDESI


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