ICA INNOVATION CAMP is knowledge, relationships, and daily innovation. It is the perfect place to discover how a product is created, what drives a creative process, how a new coating is tested, and much more.
The ICA Group world is constantly evolving, always attentive to design trends and to the requests of designers and architects. Our color and finish trends are a source of inspiration for the Italian and international market every day.
EASY COAT water-based wood conditioner: video and backstage
The ease of use of EASY COAT, demonstrated in one minute
The onus is on manufacturers of wooden frames and shutters to come up with innovative solutions with a view to making a splash in a market where there is an ever-increasing offering of alternatives to wood. This requirement has led ICA to develop EASY COAT water-based conditioner.
Indeed, over time, atmospheric agents have a tendency to cause the degradation of the coating film, and normal cleaning products do no more than cleanse the surface. EASY COAT, in contrast, is an innovative product because it regenerates the coating film, ensuring maximum protection for the wood.
To underline the effectiveness and ease of use of EASY COAT, ICA has produced an attractive, modern video that demonstrates how to use EASY COAT in the domestic environment.
The video has proved very popular amongst manufacturers of frames and shutters, who are even using it as a promotional tool to raise the awareness of their client base about the advantages of wooden frames and shutters.
Here you can watch the video and view backstage photos!
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The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors.