AT FUORISALONE 2022 SUSTAINABILITY GOES ON STAGE.
A spectacular experience of virtual reality, debates, and photography, designed by ONE WORKS and ICA GROUP in collaboration SANLORENZO, to bring the public and industry on board a journey to explore the future of the sea.
A call-to-action that puts innovation and research at the service of protecting the marine environment.
During FuoriSalone 2022, ICA Group and One Works, renew their partnership in the name of sustainability and a shared vision on the value that ingenuity, the capacity for innovation, design, and production that Italian excellence can express, and with the extraordinary collaboration of Sanlorenzo, present “YACHT Sailing Through Design & Technology for a Sustainable Sea”.
From 7 to 10 June at via Sciesa 3 in Milan, the evocative headquarters of global architecture and design firm, One Works, is transformed into a hangar that will host a life-size avatar of Sanlorenzo's celebrated Yacht SD90/s, which bears the signature of Zuccon International Project for the exterior lines and of Patricia Urquiola for the interior design. The excellence of Italian shipbuilding thus doubles its presence at the FuoriSalone and, in a path characterized by the same strong message that draws attention to environmental impact, leads the public from the shipyard suggestions that emanate from the FABBRICA installation (in the frame of the University) to the spectacular interactive, virtual reality experience of the new green boat of Sanlorenzo. Characterizing the SD90/s is a refined search for sustainable and cutting-edge materials, and the use of solutions that optimize efficiency and consumption for enhancing performance, including hybrid propulsion. It is a boat that represents Sanlorenzo sustainability, where research, innovation, and technology, combined with “conscious design for a new future” find maximum expression.
Along each of the aisles at the One Works open space, the social sustainability of craftsmanship that makes Italian shipbuilding unique is immortalized by an evocative photographic exhibition captured through the lens of Silvano Pupella. The “Naviganti” exhibition is a behind-the-scenes journey of the Cantieri Navali Sanlorenzo between "stolen" shots of absolute beauty and bichromies, and plays in contrast with the frontier technology that provides the imposing virtual presence of the SD90/s.
To animate the space of the headquarters, a video montage will present the best design works from Interior Design students at the IED – European Institute of Design, carried out in recent years in collaboration with Sanlorenzo.
In the name of Italian excellence, visitors will be able to complete the path set up in the One Works headquarters by visiting the Lifelab Discovery – the permanent showroom of ICA Group, a world leader in the innovation of wood and glass coatings. In 50 years of history, ICA Group has made “green research” one of its core assets ensuring the continuous development of cutting-edge products for quality, technological content and reduced environmental impact. From water-based coatings including widespread painting of yacht interiors, their drive for sustainability continues with the production of BIO coatings, made with recycled raw materials, not in competition with human nutrition, to drastically reduce CO2 emissions. To ensure quality and performance are always at their highest levels, ICA Group have also researched and launched the Top-Quality Yacht Interiors, a set of specific tests for coated surfaces of yacht interiors, which measure their chemical-physical performance and help enhance their quality.
Live Talks: Marine sustainability and beyond
YACHT Sailing Through Design & Technology for a Sustainable Sea is an event with a strong emotional impact, which from 7 to 10 June, will also provide ample space for knowledge, reasoning, and debate with four live talks. Hosted in the Creative Hub of One Works, each event will see protagonists from across the naval industry, architecture and design and social commitment to the environment, present their ideas and projects in response to the need for greater attention to marine sustainability.
Tuesday 7 June, at the opening of the talks, at 7 pm: “Nautical Sustainability: an open shipyard”, a dialogue between Massimo Perotti, CEO of Sanlorenzo and Patricia Urquiola, Architect and Designer, and Walter Mariotti, Editorial Director of Domus magazine.
On Wednesday 8 June, the talk will address the theme “Designing social sustainability” with Carlos Madrid III, Associate Principal at Skidmore Owings & Merrill, Fabiana Maccarini, Head of Strategy at P&O Marinas - Dubai and Giuseppe Noto, CEO of Marina Development Corporation.
On Thursday 9 June, Sergio Buttiglieri, Style Director at Sanlorenzo, Gea Politi, Director of Flash Art and Cristiano Seganfreddo, Strategic Advisor of the Ethical Fashion Initiative at the ONU, discuss the theme “Art and design to the test of sustainability”.
Friday June 10, at the end of the series, we will talk about “Sustainability - from the sea to the land” with Beatrice Del Balzo, National Councilor at MareVivo onlus, and Natasha F. Pulitzer, architect of the SYNERGIAprogetti studio.
With the virtual tour, photographic exhibition and four talks, the event aims to provide further stimulus towards that necessary and general call to action of which the world has become aware, but on which there is still much to do.
The events will be available in presence by invitation or through streaming on the partners' social channels.
7 – 10 June 2022
YACHT Sailing Through Design & Technology For A Sustainable Sea
@One Works - via Sciesa 3 - Milan
Exhibition opening hours:
7 – 10 June h 10 am-6 pm
Live talks hours:
7 – 10 June h 7 pm-8 pm