May 24, 2017 - Trade fairs and events


Inspiration for the places of the future

Cologne [Germany] May 16th -19th 2017
“Paint out of the box” is the message that the ICA Group launched at the INTERZUM 2017 of Cologne, the two-yearly appointment of international renown which acts a platform for new trends in the sector of interior design and the design of place of the future.
A memorable moment in time which began with the official acceptance of the Interzum Award in the Intelligent material & design category for Iridea BIO - the wood coatings range made with resins derived from waste vegetable matter.  This prestigious award was collected by Lorenzo Paniccia Technical R&D Manager and Piero Paniccia Technical R&D Director of the ICA Group.
Amongst the new products showcased in addition to the Iridea Bio coatings, there was also the “Antiche Armonie” range - new shades inspired by a rural Italian lifestyle; this range is a well suited to modern furnishings as it brings out the warmth and beauty of wood. The recently extended “Urban matter” line with new on-trend tactile effects for application to wood also aroused much interest.

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